Job Description
About Coats GroupCoats is the world's leading industrial thread company. Headquartered in the UK, we have a workforce of 18,000 in some 50 countries, across 6 continents around the world. Coats is a world leader in thread manufacturing and structural components for apparel and footwear, as well as an innovative pioneer in performance materials. Coats provides value-adding products, including apparel, accessory and footwear threads, structural components for footwear and accessories, fabrics, yarns, and software applications. Customer partners include companies from the apparel, footwear, automotive, telecoms, personal protection, and outdoor goods industries. The pioneering history and innovative culture of Coats enables to connect talent, textiles and technology to make a better and more sustainable world. Our vision is to be the global textiles leader and trusted partner delivering innovation, digital and sustainable solutions with lasting value to all the stakeholders.Job Summary Digital Marketing Intern As a Digital Marketing Intern, you will be responsible to work and learn off-page SEO activities apart from developing SEO campaigns, and other marketing campaigns such as email marketing, retarget marketing, sales, and more. You'll learn unique skills and will be able to build a career in digital marketing.Roles & Responsibilities1.In-depth research on identifying websites, groups, communities etc. relevant to our business and target audience. 2.Use various tools to pull out data and provide the data for marketing campaigns.3.Conduct market research to identify new trends and opportunities.4.Monitor and analyze website analytics and social media metrics to track campaign performance.5.Assist the marketing team and work closely with the marketing head to design email campaigns and other social media campaigns. 6.Assist the marketing team and work closely with the marketing head on other SEO activities including on-page.7.Understand campaign requirements and develop plans to execute those campaigns.8.Stay up to date with the latest digital marketing trends, tools, and best practices.9.Provide administrative support to the digital marketing team as needed.10.Create and schedule social media content across various platforms.11.Collaborate with team members to develop and implement digital marketing strategies.Qualification & Skills1.Candidates must possess a bachelor's degree or be currently pursuing a bachelor's degree (final year/last semester) in a relevant field such as Marketing, Communications, Advertising, Business, or a related discipline.2.Strong understanding of digital marketing concepts and principles.3.Familiarity with social media platforms, content management systems, and email marketing tools.4.Must be proficient in using MS Office applications like MS Word, MS Excel, MS PowerPoint etc. 5.Excellent written and verbal communication skills.6.Must have an understanding of Data Science and Artificial Intelligence domains7.The ability to handle multiple projects concurrently.8.Prior experience or coursework in digital marketing is a plus.