Job Description
About UsOur Vision - To Enable Wow and Delightful CareersEthnus is a leading Emerging Technology training provider and has trained over 1.5 million students. Pioneering in employability enhancement and skill development since 2007, Ethnus provides training, certification, and placement support to its students in relevant industry-specific jobs. Ethnus has the honour of being the Cloud expert for Team India in the WorldSkills 2022 competition. We are the Authorised Training Partner of Amazon Web Services (AWS) for Cloud Computing courses, EC Council for Cyber Security courses, and many more. Our company has been mentioned by Hon. Minister of Education in the Parliament (2019) for delivering high-quality training and mentoring to students. Over 600 higher education institutions around the country trust our services to enhance and build the employability of their students.Job Description Execute the digital marketing strategy Implement digital marketing activities across a broad range of digital marketing channels (SEO, SEM, Social Media, Email, Mobile, etc,) Manage and maintain the company's owned media including websites, mobile apps, and email/CRM software Manage the creation of relevant and engaging digital content for publishing on various digital platforms. Work with various content formats such as blogs, videos, audio podcasts, etc Manage social media marketing campaigns Manage digital advertising campaigns (SEM, especially in Google & Social Media like Facebook, LinkedIn, Twitter, etc,) Manage SEO campaigns Track the website traffic flow Measure and assess goals vis--vis ROI Set up conversion, and event tracking on the website and across various digital platforms. Conduct research on market trends, brand's audiences and competitors, and end-to-end consumer journey to drive engagements and conversions. Analyse digital marketing analytics reports and share insights with the team to develop optimization plans. Stay abreast of emerging digital tools and platforms, digital marketing trends, and new technologies, and share insights with the rest of the team. Areas Of Internship Search Engine Optimization (SEO) Organic Campaigns Content marketing Email Marketing Branding Graphic Designing/Video Editing Conversion rates Cost per conversion (CPC) Lead-to-close ratio & lead generation. Return on ad spend (ROAS) Cost per acquisition (CPA) Requirements A Bachelor's/Master's degree in Business Management or Business Administration with marketing as a specialization. Degree/Certificates in Communication Management, Digital Marketing or website development/optimization are a plus. Knowledge of leading and managing SEO/SEM campaigns. Ability to identify target audiences and devise effective campaigns. Familiar with website analytics tools. Knowledge of content management and email marketing software. Good understanding of social media and display advertising platforms. Great interpersonal skills. Ability to work in a team or individually as and when required. Ability to manage and handle multiple tasks. Outstanding problem-solving skills. Exceptional attention to detail. Good time management abilities. Strong decision-making skills. Creative thinker and problem solver. Thrive in matrix environments and adept at building relationships with different stakeholders. getI18n(zr.careers.publicpage.meta.viewapplication) getI18n(data[0].applynow)getI18n(zr.careers.publicpage.meta.viewapplication) getI18n(data[0].applynow)