Performance Marketing Manager, IN Seller Marketing Internship in India
Amazon Music
India
Start Immediately
Paid
DESCRIPTION:
As a Performance Marketing Manager, you will be responsible for planning, executing, and optimizing our digital marketing efforts to drive new seller acquisition. You will play a crucial role in shaping and implementing our performance marketing strategy across both paid & organic channels, with a focus on ROI and key performance indicators (KPIs).
Key job responsibilities:
Develop and implement comprehensive performance marketing strategies aligned with business objectives.
Manage paid search (SEM) campaigns across platforms like Google Ads and Bing Ads, including keyword research, bidding strategies, ad copy optimization, and landing page optimization.
Run social media advertising campaigns across platforms like Facebook, Instagram, LinkedIn, and Twitter, focusing on audience targeting, creative development, and campaign optimization.
Allocate and manage marketing budgets effectively to maximize ROI.
Continuously test and optimize campaigns based on data insights to improve CPA, and other key performance indicators (KPIs).. Manage agency to implement SEO strategies to grow organic traffic. .
Negotiate and manage relationships with agencies and vendors.
Build comprehensive and insightful reports highlighting key SEM, SMM & SEO metrics to communicate campaign performance to stakeholders & senior management.
Work closely with internal teams across marketing, sales, and product development.
About the team:
The Amazon Seller Marketing team is responsible for the entire marketing lifecycle of the Amazon sellers - starting with identifying potential seller cohorts, creating awareness & demand for selling on Amazon, acquiring sellers, driving success for existing sellers through product & lifecycle marketing and creating an engaged community of sellers. In addition, the team is also responsible for driving key inputs that impact corporate reputation with a vision to digitize 1MM small businesses by 2025.
We are open to hiring candidates to work out of one of the following locations:Bengaluru, KA
INDBASIC QUALIFICATIONS:
6+ years of professional non-internship marketing experience
Experience using data and metrics to drive improvements
Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
Experience building, executing and scaling cross-functional marketing programs
Strong understanding of SEO, SEM & Soical media advertising best practices
PREFERRED QUALIFICATIONS:
Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs
Experience with marketing analytics tools and data visualization platforms (e.g., Google Analytics, Tableau, Power BI).
